
ABOUT BUTCH ANTHONY

As the owner of a renowned restaurant chain,
Butch Anthony's passion for exceptional hospitality and culinary innovation has driven the success of his establishments.
His visionary leadership has set new standards in the industry, ensuring memorable dining experiences for patrons, and also establishing the This Is It! brand as a staple in the restaurant industry
for more than 40 years.
AREAS OF
EXPERTISE

RESTAURANT MANAGEMENT
Butch Anthony has extensive experience in restaurant management, overseeing operations, and ensuring exceptional customer experiences.
BUSINESS DEVELOPMENT
With a proven track record of expanding restaurant chains and enhancing profitability, Butch Anthony excels in strategic business development.
BRAND STRATEGY
Butch Anthony is adept at creating compelling brand strategies that resonate with the target audience and drive business growth.
CUSTOMER EXPERIENCE
Delivering outstanding customer experiences is a priority for Butch Anthony, reflected in the success and loyalty of patrons.
MARKETING
With innovative marketing approaches, Butch Anthony has consistently attracted new customers and maintained solid relationships with existing ones.
QUALITY CONTROL
Maintaining high standards through rigorous quality control measures is a hallmark of Butch Anthony's approach to business.

Whether you are an entrepreneur, aspiring entrepreneur, business executive, or simply an individual in search of hope and inspiration, Shelley "Butch" Anthony III's autobiography, God Has a Plan for the Underdog, is a must read.
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In this memoir, Anthony candidly shares how he perpetuated a family legacy that began in Tampa, Florida in the 1950s. He humbly remembers his father giving his last bit of money and telling him, "Go and make the family proud." With so many odds against him - limited education, being a teen and single father, and a plethora of others - he was clearly the underdog. Yet, he knew that God had a plan for him. That plan has resulted in the building and sustaining of a nationally recognized restaurant chain that has flourished in the metro Atlanta area for more than 40 years.
Not only does Anthony share the highs and lows of his entrepreneurial journey, but he also offers wisdom nuggets and practical solutions that have helped him remain afloat through the years. This is especially encouraging, considering the fact that tens of thousands of restaurants across the country closed in the face of COVID 19.
If you haven't gotten your copy of God Has a Plan for the Underdog yet, today is a great day to do just that!